Having a look at how the internet has altered the way we are getting access to media and current affairs.

In the digital media landscape, what we see online is mainly decided by algorithms which are shaped by our online habits. Each social media channel utilizes its own programmed system to put forward new content and advise material that will attract the user. The types of media content examples that will be shown to a user is created to keep individuals engaged. The algorithms are developed to keep people stimulated by suggesting and promoting videos that are relevant, popular or controversial among other users. While this level of personalisation can be practical, it can restrain the areas of media that people are exposed to, creating more detachment and predisposition among users around social problems. Those who are involved in media development, like the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media channels in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user produced material in the media landscape.

In today day, online platforms have made it substantially much easier for everybody to create and share material. Formerly, producing material for a large audience required connectivity to a collection of crucial resources and financing. Presently, with making use of smart devices and typical digital innovations, digital media content examples for instance, short form videos, blog posts and podcasts can be easily developed with simply a few fundamental devices, along with reaching a huge audience, very rapidly. This has opened the door for more diverse voices, particularly those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media channels, suggesting that social media has created a space for underrepresented communities to share get more info their stories.

The increase of online content has entirely changed what is implied by the term mass media. Before, mass media followed a hierarchical structure, using a top-down media model. Usually, a small group of professionals, such as newspaper writers or broadcasters, who would develop content for big audiences who mostly just consumed it. Nevertheless, at present, with the help of the internet, the face of media has seen significant change, making the consumption and availability of media much more open and interactive. With accessibility to popular social media platforms, new media examples are showing that individuals can develop and share their own content, just as easily as they can consume it. Social media has allowed anyone to contribute to public discussions, instead of just the significant media firms and so as a result, mass media is no longer controlled by a couple of big voices. Rather, it is spread across millions of user narratives around the world.